Aloha Bae
Aloha Bae
Where boho fashion concepts are transformed into every day active-wear with a sustainability-driven purpose.
Aloha Bae possesses a peaceful state of mind, surrounding our community in a tranquil and sustainable environment. The logo design is inspired by this feeling of joy, freedom, independence, and comfort that our products have to offer.
Logo Design
Aloha Bae is focused on hitting their key principles of making women embrace their sexy, sporty, and spiritual sides, through what the brand has to offer.
Research.
Utilizing a clean, minimal, and modern branding approach to emphasize the free-spirited and positivity of this brand’s image, will fully support their message visually to clientele. Discovering symbolic objects in our environment and their relevance to Aloha Bae’s mission was important. While researching, the plumeria flower and kora (a spiral), were the perfect match to the brand; symbolically referring to a new life, having a deep connection to the Earth, while finding one’s inner strength and peace. A welcoming and free-flowing approach through our visuals was important while considering insignias to marry the typography in the complete logo.
Execution.
The kora served as an inspirational symbol for the fluid logo typography. Once the typography was completed the plumeria insignia was finalized. The stroke weight, style, and message between these two elements, became a successful visual representation of what Aloha Bae is all about.
Packaging Design
Creating a simple and sleek design, combining both high fashion and tropical aesthetics. Color palette includes black and metallic gold, which will accompany peach and blue hues throughout branding and advertising.
In store packaging.
When customers shop in store for our products, the packaging they take with them will leave a bold but yet elegant statement. This will emphasize what Aloha Bae stands for as a brand, from the products we offer to the presentation of transporting them as well.
Shipped packaging.
Consider the best type of packaging to ship; one where we may customize according to our brand and will allow our customers to reuse later on. Creating a transparent package design is essential to enhance customers’ viewing of our products, before opening the packaging.
Animation
These animated gifs were created to promote Aloha Bae on all forms of social media. Maintaining the brand’s color palette with visuals and copywriting, portray the environment Aloha Bae wishes to submerge its viewers and consumers into.
Social Media GIF
This GIF focuses on the brand’s environment visually; therefore, viewers can experience a feeling they may have and a place they can envision themselves in while wearing our clothing.
Social Media GIF
This GIF focuses on what Aloha Bae’s foundation pillars are. The brand focuses on consumers living and experiencing these pillars through its clothing. When one wears Aloha Bae, one will feel sexy, spiritual, and sporty all at the same time.