A Chiquita banana phone booth?!
Chiquita is on a mission to reignite human connections we have lost due to the pandemic, COVID-19, in an entertaining and unique way. Besides who would not want to feel a little nostalgic for using a fully functioning banana phone, while making a new friend?! By designing a banana phone booth, users may experience establishing new connections with strangers utilizing these banana phone booths, dispersed in your favorite cities throughout the globe. One can call a specific city listed in our phone system and the booth in your chosen city will ring, until a potential friend answers the line with a “What’s up?” We help you establish new connections, and the possibilities of these blooming relationships are endless.
Design Concept
The main factor of this project, is to establish new connections. How can we tell this story through out visuals? The sinuous line-work which runs across our design for the booth, symbolizes the banana phone wire connecting one caller to another. This connection, a potential friendship, has no ends and may infinitely continue. This design demonstrates this concept, for our audience to grasp and pulls one into the booth. Using our path to connection, users may experience a new form of establishing connections which is then in their hands.
As for the color palette, it is kept consistent with Chiquita’s brand.
