Take A Break America
What if companies in America adopted this concept, known as a siesta in European countries, in hope of improving employees’ attitudes within their work environments and overall performance?
Approach
Problem
In America, some may argue that long work days are necessary for optimum results within one’s job, however they lead to mental and physical fatigue for individuals.
Solution
An extended break spanning from 2 to 3 hours during the work day, will offer individuals the opportunity to reenergize and refocus.
Visual Language
To persuade companies to adopt a siesta during work days, a modern twist on propaganda styled visuals will accomplish this movement to protest for siestas. Maintaining a color palette relating to America, along with in your face bold typography will pull viewer’s attention towards this concept.
Logo Design
Representing a clock which depicts that it is 2 o’clock in the afternoon, which is the specific time the siesta period begins in its originating countries.
www.taba.org
A website to help grow this movement and encourage the community to share how they spend their siesta time, creates a safe space and interactive experience for followers. During the work day, some individuals may go back home to spend time with their families if the distance to their workplace allows for it, while others may need to catch up on some rest in the lounge.